Newington Group have brought together some of the brightest creative and technical minds in the business, from diverse backgrounds and with years of combined experience between them. Click on the profiles below to meet our team members.
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Roey Balbus
Officially, Roey is Newington Group’s Marketing Director, but in the real world, he is whatever he needs to be for his clients, his team and his business (he’s a versatile kind of guy). Read more
Unsurprisingly, Roey has an extremely diverse background. In his 15 years in events and marketing, he has picked up an impressively broad skill set, from project management and technical production through to digital marketing and consumer relations.
Roey’s career is full of highlights, from heading up the management of huge music festivals in Israel, through to successfully transforming Newington Group from an events company to global marketing solutions provider.
Roey’s fascination with people and personalities is what led him to a career in marketing. Instantly able to build rapport with individuals from all walks of life, Roey has a keen sense of the needs of others, and an innate ability to understand consumer behaviour and perception. Energetic and insightful, Roey is endlessly motivated and motivating to the people around him. His passion for work, life and success is immediately recognised by everyone he meets – a passion he hopes is more than a little bit contagious!
A true individual, Roey is dedicated to putting a unique, creative and inspiring spin on everything he does.
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Aaron Rossano
Aaron is Newington Group’s Technical Director, specialising in IT, web development, usability and design. Read more
An accomplished professional, Aaron has 12 years of experience in web development, beginning his career with Netica, one of Israel’s most renowned digital branding companies. After moving to Australia, Aaron joined a successful B2B Media/Advertising company, working as a Project Manager on major clients receiving in excess of 300,000 users per month. Aaron’s achievements over the last few years have included virtualising vast multi-user environments, redeveloping complex websites and content management systems and launching successful SEO, design, user interface and performance upgrades.
Aaron’s involvement in Newington Group’s web development projects has allowed him to take complex technical objectives, translate them simply for the client and the end-user, and communicate them in a fun, creative and engaging way. A highly creative, forward-thinker with a passion for invention, Aaron constantly stays on top of the latest trends in technology, ensuring he can bring something new and exciting to every project.
Aaron says he was drawn to Newington because of the unique way it provides a variety of services through a group of individuals from different backgrounds. “We’re moving out of the specialisation era and into one of businesses built on combinations of skills, brought together by a common goal. One of the great things our team has in common is that we all have the best intentions of the client in mind. We face challenges together that bring out the best in all of us.”
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Tamar Perry
As Newington Group’s Creative Director, an average working day for Tamar Perry involves not only formulating great ideas, but also bringing those ideas to life through the hands-on processes of design. Read more
Tamar’s design experience spans over 10 years. She’s had successful stints in the fashion industry, visual merchandising and digital media, and has worked on countless major design projects from the initial research and development stages through to the final sign-off and follow-up.
Tamar is a client-focused designer, who’s attention to detail begins with listening closely to the client’s needs, desires and concerns. Her aim is to bring a unique identity to the marketing strategy, allowing brands to stand out and tell their story through the visual language.
A positive thinker, full of enthusiasm for life and art, Tamar enjoys the face-to-face contact and personal attention she gives her clients, just as much as she enjoys the design process. An ambitious designer, ever-willing to think outside the square, Tamar says the most satisfying part of her job is seeing challenging projects coming to fruition, bringing enjoyment to her clients and their customers alike.
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Shelley Hartle
Shelley joined Newington Group in 2011 as Events and Operations Director, taking on a vital administration and project management role within the company.
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Shelley amassed over a decade of corporate experience in management and administration before taking the plunge and turning her love of events and marketing from a hobby and lifelong passion into a career.
Highly organised and resourceful, Shelley has always been a “planner”. From putting together bashes for friends and family through to organising exclusive parties and corporate functions, Shelley built up a reputation among friends and colleagues as the go-to person for events. She loves taking the tiniest ideas and turning them into ambitious master plans, effortlessly mixing inspired creativity with a healthy dose of order and practicality.
Always smiling, welcoming and personable, Shelley brings a tremendous sense of positivity to the team, which shines through in her communications with clients. Her contribution to every facet of Newington Group’s services is underlined by a highly perceptive, business-savvy approach and a keen understanding of current events, media and socio-economic trends.
Shelley says working with Newington Group has given her the opportunity to build relationships with a diverse network of clients, meet new challenges and build upon skills that will ensure a dynamic and rewarding future in events and marketing. “Every day at Newington Group is different. We have such an exciting and eclectic clientele and getting to know every one of them has been a joy and great fun!”
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